Flower Service in the Netherlands and How to Send Flowers Home to Russia

A good flower service in the Netherlands means fresh, seasonal stems, simple ordering online and delivery that arrives on the agreed day. If you live in the Netherlands and want flowers delivered to someone in Russia, you can order with us online, pay by card, and we deliver across Russia ourselves, with city delivery at 500 RUB.

The Dutch have one of the most demanding flower cultures in the world, so people who live there tend to notice quality quickly. In this guide a florist explains what Dutch customers are used to, how those expectations translate when you send a bouquet to Moscow, St Petersburg or a smaller Russian town, and the practical steps that make an order from abroad go smoothly.

What people in the Netherlands expect from a flower service

Flowers are an everyday purchase in the Netherlands, not only a gift for special dates. Many households buy a bunch every week for the kitchen table, and tulips, chrysanthemums and gerberas are as ordinary there as bread. Because of that, Dutch buyers judge flowers by freshness first: firm heads, crisp leaves and stems that drink well in the vase.

Dutch taste also leans towards natural, loosely arranged bouquets. Instead of tightly packed domes with lots of wrapping, you often see airy compositions with seasonal greenery, a limited palette and visible stems. If you live there and are used to that style, look for bouquets described as garden-style or mixed seasonal when you browse our bouquets catalogue.

Finally, a Dutch customer expects clarity: what the bouquet contains, when it will arrive and what it costs. That is a sensible standard for any order, and it is worth applying when you send flowers to Russia too. Check the composition, agree the time, and keep the confirmation.

Sending flowers from the Netherlands to Russia: step by step

Choose the bouquet on the site, enter the recipient's address in Russia and write the text for the card, which is free. Payment is online by bank card, SBP or Yandex Pay. City delivery costs 500 RUB; for remote districts and suburbs the operator confirms the price when confirming the order.

Then choose the timing. In large cities we offer express delivery within 1-2 hours after the order is confirmed, delivery at an exact time with a margin of plus or minus 30 minutes, or a time window: 09-12, 12-15, 15-18 or 18-21. You can also pre-order 1-30 days ahead, which is the calmest option if you are planning for a birthday or anniversary.

Remember the time difference. The Netherlands is one hour behind Moscow in summer and two hours behind in winter. If you want the flowers to arrive first thing in the morning in Moscow, it will still be very early in Amsterdam, so book a time window in advance rather than at the last minute.

If you want to discuss the bouquet, the address or the card text, write to a manager on WhatsApp. You can also ask for a photo of the bouquet before delivery, which is reassuring when you cannot see the flowers yourself.

Bouquets we can deliver

Bouquet of 1 yellow sunflowers

$13

Bouquet of 3 white French roses with eucalyptus, 50 cm

$18

Bouquet of 3 red French roses with eucalyptus, 50 cm

$18

Bouquet of 3 pink roses with eucalyptus, 50 cm

$18

How delivery to the recipient works

The courier calls the recipient about 15 minutes before arrival, so it is important to give a working Russian phone number. If the recipient is not at home, we agree a second delivery the same day, or with your consent the flowers can be left with a neighbour or concierge.

Delivery is anonymous by default: the courier does not name the sender. That suits surprises well, but if you want the recipient to know immediately who thought of them, simply sign the card. Many senders living abroad write a short line such as 'From Utrecht, with love' so that the location itself becomes part of the message.

A practical tip from experience: tell the recipient nothing in advance, but warn one other person in the household. That way someone answers the courier's call, the door is opened, and the surprise still works for the person you want to please.

For a full overview of payment and timing, see the Delivery and payment page. It is worth reading once before your first order, because the options are the same every time afterwards.

Dutch flowers and Russian flower etiquette

The Netherlands is famous for tulips, and Russian recipients love them too, especially in spring around 8 March. That is a nice bridge between the two cultures: a bunch of tulips sent from the Netherlands to a mother or grandmother in Russia carries a clear, warm meaning. If you want to read more about Dutch blooms and their history, we have an article on flowers and the Netherlands.

There is one etiquette difference to keep in mind. In the Netherlands nobody counts stems, but in Russia even numbers are traditionally reserved for funerals and remembrance. For a celebration in Russia, choose an odd number of stems in a mono-bouquet: 5, 7, 11, 15 and so on. In mixed bouquets the count does not matter.

Colours also read a little differently. Older people in Russia sometimes associate yellow flowers with separation, while in the Netherlands yellow is simply sunny and cheerful. For a romantic gift to someone who grew up in Russia, red, pink or white roses are the safest choice. White chrysanthemums, very popular in Dutch homes, are fine for a friend or colleague but may feel formal for a birthday.

Choosing a bouquet that travels well in Russian weather

Russian winters are colder than Dutch ones, and a bouquet in Moscow or Yekaterinburg may spend a few minutes outside at minus fifteen. Roses, carnations, chrysanthemums and eucalyptus handle that kind of short exposure better than hydrangeas or very delicate garden roses. In summer, the opposite applies: on hot days choose stems that cope well with warmth, such as alstroemeria and lisianthus.

Size matters too. A very large bouquet looks impressive in photos, but in a small city apartment it can be hard to find a vase for it. For elderly relatives, a medium bouquet that is easy to carry and to place on a table is usually the more thoughtful gift.

If you are unsure, describe the person and the occasion to the manager and ask for a suggestion. A short description such as 'grandmother, 80, likes pastel colours, small flat' is enough to pick something suitable.

Keeping the flowers fresh after delivery

Dutch households are used to caring for cut flowers, and the same simple routine works in Russia. Recut the stems at an angle by one or two centimetres, put them into a clean vase with cool water and remove leaves that would sit below the waterline.

Russian apartments are often very warm in winter because of central heating, which makes the air dry. Suggest that the recipient keeps the vase away from radiators and direct sun and changes the water every two days. With this care, most bouquets stay fresh for a week or more.

If you need flowers within the Netherlands itself, we have a separate guide on flowers delivery to Holland that lists Dutch cities and explains how such an order works.